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dress hire

Rather than wearing that same old black dress or spending a fortune on frocks you will only wear once, why not hire?  Established in 2012, I have curated a diverse collection of smart dresses and accessories suited to formal occasions.

Highly sustainable whilst at the same time enormous fun, you can ring the changes by hiring a lovely outfit. 

Size range 6-18 and styles range from cocktail, smart party to long formal gowns. Accessories include heels, evening bags, dress jewellery and faux fur jackets. 

All you need to do is book a 1-2-1 consulation, tell me your wishlist, size and height and I will have everything ready when you arrive.  I will help you choose the perfect outfit!  For an event within the subsequent 2 weeks of your consultation, you are able to take away the outfit there and then.  For events at a later date a non-returnable deposit is required to reserve the outfit.  There is a studio fee of 20 pounds which is redeemable against a hire.  You will enjoy a valuable styling session where I will impart lots of top tips on shape, colour and style specific to you.   More details available on request. 


from £5

These include heels, faux fur jackets, dress jewellery and evening bags

cocktail dresses

from £40 inc cleaning

full-length dresses

from £45 inc cleaning



I like to consider myself quite a stylish person but we all need a nudge sometimes to step out of out wardrobe comfort zones. Ali is not only super stylish with a keen eye for picking out key pieces you wouldn't normally choose (that then look amazing), but she also has an eclectic mix of vintage dresses and jewellery along with chic classics. She is warm, friendly and down to earth. She's a gem of  a find!


Such a fun afternoon with Ali this week. She has the most amazing selection of dresses of different lengths, colours, sizes and styles. To go with each dress, Ali also has a huge array of jewels, bags, heels and jackets/shrugs/shawls. Everything you could possibly need to make you look fantastic for your outing. And it's all there together in one place. The icing on the cake is Ali's talent in putting it all together so well. I would highly recommend Forever Cinderella


An Alladins cave full of dresses, bags, accessories, shoes, jewellery to hire, without the hassle of expense of searching the high street or the west end. Ali offers relaxed one to one appointments and has great ideas on style, colours and accessories. Would recommend for a one stop, stress-free trip to get an outfit for a special occasion (or 2!)

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